You’ve been told that building a list with thousands of subscribers on it is the way to make money online. While partly true, the other part of the equation has to do with how many people on your list value your opinion enough to go out and buy something you’re promoting.

Only by taking an active interest in the needs of your readers will they in turn take an active interest in your needs. Sounds simple but it’s easy to get blinded by the dollar sign and forget that actual people are subscribed to your list. Not mindless robots with money.

Your main job is to serve your readers. Not to get them to buy from you. They will buy, but only when they feel like you’ve done a good enough job of catering to their needs first.

When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.

Almost no one does this.

Your first message sets the tone for everything you do later. If you don’t set the right tone up front, it’s going to take you a lot longer to “warm up” your readers before they’ll buy something from you.

Just about everyone who joins your list will at least read the first message you send to them and make up their minds about you based on that first email.

Knowing this, doesn’t it now seem obvious that your first email is the most important and that you should do everything in your power to make sure people get the right impression of you and your intentions?

When you can figure out what the needs of your readers are and strive to fill those needs, you won’t have any problems making as much money as you want with your list. Until then, take your time with them.

Are You Subscribed?

Len