E-mail marketing can be quite competitive at times. Therefore when two marketers are promoting the same product, having a strong rapport with your subscribers will give you a competitive edge.

One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber. Building a relationship is important because it can make the difference between making a sale and losing it to your competitor.

One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

· Keep in touch with your mailing list often. Don’t mail them only when you need to promote a product.

· Ask about their needs and concerns. Use questionnaires and get them involved. Ask them what they want you to provide for them to help them with their Internet marketing business.

· Send them gifts sometimes. It could be in the form of free reports, blog templates, graphics or even free membership access!

· Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.

· Be educational. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.

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You’ve been told that building a list with thousands of subscribers on it is the way to make money online. While partly true, the other part of the equation has to do with how many people on your list value your opinion enough to go out and buy something you’re promoting.

Only by taking an active interest in the needs of your readers will they in turn take an active interest in your needs. Sounds simple but it’s easy to get blinded by the dollar sign and forget that actual people are subscribed to your list. Not mindless robots with money.

Your main job is to serve your readers. Not to get them to buy from you. They will buy, but only when they feel like you’ve done a good enough job of catering to their needs first.

When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.

Almost no one does this.

Your first message sets the tone for everything you do later. If you don’t set the right tone up front, it’s going to take you a lot longer to “warm up” your readers before they’ll buy something from you.

Just about everyone who joins your list will at least read the first message you send to them and make up their minds about you based on that first email.

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